PROJECT

Dale

Street-focused brand identity

01 Challenge

To create a pet shop brand that feels both premium and welcoming, moving away from overly childish or generic pet store aesthetics.

02 Strategy

Focus on the bond between pets and owners. Using organic shapes and a warm, sophisticated palette to evoke care and quality.

03 Identity

A charismatic logo combining pet elements with elegant typography, creating an iconic and memorable mark.

04 Application

Product packaging, store front signage, and collateral materials that emphasize a high-end boutique experience.

05 Outcome

A distinctive brand that captures the joy of pet ownership while maintaining a high standard of professional service.

ClientDale Pet Shop

Year2024

ServicesBrand Identity, Packaging, Visual Strategy

01. Challenge

Creating a premium and welcoming pet brand that breaks away from generic, childish industry aesthetics.

Developing a sophisticated palette and organic shapes to emphasize the bond between pets and their owners.

A charismatic visual system combining elegant typography with memorable pet-inspired iconography.

Extending the boutique experience through premium product packaging, retail signage, and lifestyle accessories.

A distinctive market presence that balances professional pet services with a high-end, boutique aesthetic.